13 Global Fashion Apps On The Rise


“There is an app for that.” When Apple trademarked the catchphrase a decade ago, it was impossible to predict its impact. From food to fitness to fashion, mobile is the space to be now! Especially, since coronavirus lockdowns made much of the world inaccessible. In the United States e-commerce in the first half of 2020 has increased by an impressive 30% over the same period in 2019 while “non-essential” brick and mortar retailers are reporting an unprecedented decline in traffic up to 75% in the second quarter. Over the summer I have explored how pandemic-related business challenges are faced by visionary fashion entrepreneurs, innovative bespoke labels and multinational fast fashion manufacturers. Now we turn to latest tech solutions for inspiration. 

Virtual try-on experiences are in-demand during these tough times. Fashion apps can make curbside pickup or delivery easier while minimizing returns. The consumer demand for new styles is strong even where freedom of expression and access to technology are limited. For example, consumers and brands in Russia and Iran have adapted Telegram, an encrypted messenger service, to create unique shopping experiences. Meanwhile, Amazon has just announced Oscar de la Renta as its first in-app luxury brand partner. The future of fashion retail is literally already in your hands. Here are thirteen apps to get you started. Unless, of course, you’d rather make it onto some Zoom fashion fails list. Then, suit yourself. 

Lyst (UK)

We claim our power through signature style. This is why the hardest part of shopping is often finding those one-of-a-kind pieces to serve beyond your daily what-to-wear necessities. With Lyst, you can discover outfits you didn’t even know could work. With over 12,000 designer brands to browse and curated recommendations tailored for you, staying up on trends is made easier. The only thing to worry about is your basket never really getting empty. 

ShopLook – Outfit Maker (UK)

If you’re looking for ways to slay at your next date, socially-distanced event, job interview or Zoom call, this app will likely become your go-to ultimate trendsetter guide. Get creative by mixing and matching pieces within the virtual wardrobe from any of your favorite stores. Practical tips and creative “challenges” are available for any occasion, body type, or budget. ShopLook allows you to connect with like-minded women helping each other stay forever on-trend. 

Covet Fashion (USA)

So you think you can style? Show off your keen eye and real-life skills in this popular game. Immerse yourself in fashionable virtual universe while keeping anchored on Planet Earth with actual brand pieces from Calvin Klein, Rachel Zoe, Vince Camuto and others to give your virtual model the ultimate makeover prowess. You can get recognized for your sense of style with cool in-app prizes. Ready, set, click!

PrivateSale (Russia)

“It’s something like Tinder for selling showroom items from private sellers.” What an intriguing proposition! This app connects its trend-hunting users with clothes, shoes and accessories available locally from participating stores and individuals. It can help create meaningful connections between fashion lovers and lessen environmental impact of packaging and long-distance delivery. Who knew that the world-wide-web could score you a coveted handbag just around the corner?! 

Smart Closet (USA)

Who doesn’t dream of a clean and organized wardrobe that saves time when it comes to putting together new outfits? Smart Closet is an easy-to-use tool to help you manage what you have, seek out what you need and play the top styling game with efficiency. Upload your photos so that you can mix and match them with thousands of items from your favorite and new brands. The app is perfect for those who like or need to plan this social/virtual calendar in advance.  

TRY.FIT (Russia)

Buying shoes online can be a daunting task unless you already own a particular pair and looking for a replacement. Perfect sizing, fit and comfort are hard to predict in new shoes. Russian startup TRY.FIT solves this dilemma by allowing you to use a foot scan to secure an individualized shopping experience. With its FitStation Powered by HP you now have access to product designs in the exact shape your feet need for running, sports, trail or office. 

Hermes Silk Knots (France)

Hermès Silk Knots app will teach you how to tie your scarf or tie in elegant and creative ways. These are tricky items with the potential to make or break any outfit when styled right or wrong. The only thing you need to do is follow the step-by-step tutorials. Hermès Silk Knots is the perfect how-to guide featuring countless tucking and tying techniques for masterful combinations worn in a million versatile ways. 

Save Your Wardrobe (UK)

Fashion revolution will not be gift-wrapped in plastic. This great app’s mission is to help you embrace Sustainable Living through a digital wardrobe platform. A mindful companion meant to help you repair, clean, donate, and buy new items in an eco-conscious way. Make the most of what you already own and discover innovative methods to upcycle and extend your clothes’ life. 

30 Wears (Netherlands)

Allegedly, Marie Antoinette and Kim Kardashian have never worn the same outfit twice. Those of us with less fame and fortune require a more sustainable fashion approach. The #30wearschallenge initiative was started by Olivia Firth of Eco-Age as a way to empower people for a positive change in consumer habits. Each piece of clothing has direct impact on our planet, our communities, and our wallets regardless of whether it ends up on a red carpet or in a landfill. By committing to wear something at least 30 times, you disrupt the waste cycle!

Depop (UK)

Are you tired of asking your friends (or admit it, strangers) where they got their sneakers or high-waisted skinny jeans from? If so, then this app was made for you. Founded in 2011, Depop is one of the pioneers in the field. You can use it for exploring styles by bold creatives all over the world. From high-end brands to everyday gear, you can buy and sell from a customized Instagram-style feed that moves towards reshaping the meaning of fashion.   

MOD (Russia)

Virtual experiments made fun with one tap. MOD – a virtual way to express your fab personality via visual and verbal messages on your garments. Give a new life to any outfit with just one tap, add the non-standard AR touch to your day-by-day looks, swipe through the artworks and prints we call MODS, find MODS delivering your vibe the best, enjoy changing looks, make tons of amazing content and share it with your friends immediately. Right now a popular special section Global Talents Digital is featured in the app where you will find 18 prints and patterns made available by the designers from throughout the world. The future of e-fashion has arrived!  

MySizeID (Israel)

Is medium in USA same as 34 in Europe which is what size in Mexico?! One company decided to end the sizing madness with a single mission: Measure Perfect Fit. It can be frustrating enough while shopping abroad, but the question becomes truly deal-breaking when it comes to fashion ecommerce. My SizeID measures you through a unique patented algorithm that uses your phone’s sensors to instantly give you your perfectly fitting size for every item you’d ever shop. Forget about size charts and say hello to personal bespoke measurements.

Enty (UK)

Don’t you have to be a wealthy celebrity to have a personal stylist on call? Not anymore. The fashionistas’ dream of 24/7 access to a dedicated fashion consultant has become a reality. With Enty, you can take a mirror selfie or photo of an outfit and get instant feedback from professionals to jumpstart any fun night out. Style experts will share tips that suit your lifestyle, body type, and budget. You can also be helping other community members decide what to wear by voting on their suggestions. 

With additional contribution by Camila Encomendero





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